The opening ceremony of "Expo Advertising Talents Qualification & Authentication Training Program" was held at Ad Gulf in Luwan District, Shanghai this morning. At the same time, there also held the signing ceremony of the cooperation between Shanghai Expo Talent Center and People''s Municipality of Luwan District. Mr. Zhu Yonglei, Vice Director of Expo Group and Board Chairman of Expo Talent Center and Mr. Pan Jiesheng, Full-time Vice Warden of Luwan District represented the two party respectively to sign on the cooperation letter of intent.

The group of teachers for the training project include not only the leaders from Shanghai Expo Coordination Bureau, but also the senior brand engineers and ad designers from the famous companies, such as Ovilgy, Shanghai Ad Co. and McCann Erikson.

Wang Xingsun, Director of Shanghai Expo Talent Developing Center and Vice Dean of Shanghai Foreign Trade College said, students of the first training project are mainly composed of general managers, design directors and senior advertising agents from big advertising companies.