The second section of an oversea cultural exchange campaign by the information office of Shanghai Municipal Government has moved to Japan so as to further promote the positive city image of Shanghai. An opening ceremony was held in Bunkamura Tokyo. A few top officials and distinguished guests were present from the Japanese political fields and Chinese Envoy Kong Xuan-you.

The first section received a very warm applause in two major cities Moscow and St. Pertersburg in Russia. The campaign will continue in USA soon. The second section mainly consists of picture exhibition, Shanghai Expo Promotion, travel consulting and gala performances. It will last for totally a month.

Shanghai Impression, a photograph exhibition with the same theme of Shanghai Expo, drew a lot of local visitors. It has been regarded as the highlight of the second section. More than 70 fine photo works reflected a unique glamour of Shanghai, the venue of Expo 2010, in social life, architecture style and folk cultures as well.

Over hundreds of booklets about Shanghai Expo and city sightseeing had been given out within only one hour in the entrance of the Shanghai Expo exhibition at the ceremony day. Over 80% of those who filled in the travel consulting forms showed their best wishes to Shanghai Expo and were interested in sightseeing in Shanghai.