To better publicize the theme and ideas of the Expo 2010, the Bureau of Shanghai World Expo Coordination (hereinafter referred to as the “Expo Bureau”) shall implement the Expo-symbol License Programme, which is an important part of the Expo 2010 Marketing Development Plan. In accordance with such Expo-symbol License Programme, the Expo Bureau will authorize the Expo-symbol Licensed Manufacturer (hereinafter referred to as the “Licensed Manufacturer”) to, on its own, or, authorize other manufacturing enterprises (hereinafter referred to as the “Producers”), with prior written approvals from the Expo Bureau, to manufacture products bearing the Expo-symbol. All Expo-symbol Licensed Products (hereinafter referred to as the “Licensed Products”) will be sold via channels designated by the Expo Bureau.