Dr. Richard Hausmann, President and CEO of Siemens China, takes frequent visits to Shanghai. Transrapid, Jin Mao Tower, Pudong International Airport, Shanghai International Medical Zone -- these are all landmark projects to which Siemens has made significant contributions. They symbolize for Dr. Hausmann this dynamic city. In our interview he frankly speaks about his special feeling for Shanghai. A feeling which got even stronger after Siemens became the Global Partner of Expo 2010 Shanghai China.

Long-term Partnership, Shared Achievements

Siemens is one of the world's largest electrics and electronics companies and is also one of the most famous and respected corporate citizens in China. Dr. Hausmann told us that: "Siemens made its full commitment and support to Shanghai's bid for the Expo 2010. This is not only because we have the long-term partnership with World Expo, but more importantly due to a deep friendship built on mutual trust between Siemens and China and in particular with Shanghai." The history of Siemens' cooperation with China dates back to 1872. Over one hundred years ago, Siemens started to deliver advanced products and innovative solutions to China. So one could say that Siemens always has been a driving force of China's modernization. Through that course over many years Siemens has become an integral part of the Chinese economy. While as one of the largest cities in China, Shanghai is a key strategic market for Siemens. Early in 1904, Siemens set up in Shanghai the first China representative office, a key milestone of Siemens in China.

Siemens has witnessed the tremendous changes that have taken place since China's opening up and economic reform. The company is proud to be a reliable, committed, and trustworthy partner in China's development. All business segments of Siemens worldwide are active in China including Automation and Control, Power, Transportation, Medical, Information and Communications, Lighting as well as Household Appliances. China as a region within Siemens has quickly become the cornerstone for its global business. To date, Siemens has established more than 70 operating companies and 60 regional offices in China. These offices are the backbone of Siemens' regional marketing strategy and ensure that the company is close to its customers to be able to respond quickly and efficiently to their needs. With 43,000 highly qualified local staff, Siemens is one of the largest employers amongst foreign invested enterprises in China. Among them, around 13,000 are in Shanghai, making Shanghai the largest overseas business location of Siemens in terms of employees.

New strategy -- "Full Speed 2010"

According to Dr. Hausmann, by the end of Fiscal 2006, Siemens China has successfully fulfilled its commitment to inject 10 billion RMB of new investment into China, a mid-term target committed to in May 2004 when embracing the 100th anniversary of its first office in China.

"Heading vigorously towards the future, Siemens China has carved an ambitious strategy called 'Full speed 2010', which I personally announced in December 2006" Dr. Hausmann emphasized. According to the strategy, Siemens will make follow-on investment of another RMB 10 billion in China before 2010 and increase the number of local representative units to 100 offices. Siemens will broaden its service network in China for closer contact with its customers. Its goal is to double the revenue in China by 2010.

Innovation will be the key force that drives the "Full Speed 2010" strategy. In an emerging market, Expo 2010 Shanghai China provides a unique platform for Siemens innovation. Siemens will exercise a series of plans to further enrich its R&D talent pool so as to pave a concrete foundation for the realization of its ambitious targets in 2010. Dr. Hausmann believes: "the opportunity and stage of Expo 2010 belongs to all the outstanding companies of strategic vision in the world. I believe the partnership with Expo 2010 will help the company to reach the goals set in its‘Full Speed 2010’strategy in China."

Serve Expo for Joint Brilliance

Expo 2010 is expected to attract approximately 70 million visitors from China and abroad. As the host city and one of the world's most dynamic metropolises, Shanghai therefore faces unprecedented development opportunities as well as big challenges. A fast and efficient transportation system, intelligent building technologies as well as proven and reliable healthcare services are, in particular, crucial factors for a successful Expo 2010. As the Global Partner of Expo 2010, Siemens is committed to offer cutting-edge technology in these areas in order to provide most advanced and integrated solutions for Expo 2010.

Dr. Hausmann stressed: "Siemens is the very first multinational company to independently become Expo 2010 Global Sponsorship Partner. This is a visible sign of our strengthened commitment to Expo 2010 and deepened partnership with China and Shanghai. As a reliable partner and responsible corporate citizen, Siemens has been providing supports to many mega-events worldwide. Expo 2010 Shanghai China provides Siemens with a great development opportunity. We will consolidate Siemens' global network of expertise and resources to help making the shared vision of 'Better City, Better Life' a reality."

Down-to-earth for Perfection

Interview with Mr.Wu Yuhua, Vice President of Siemens China, General Manager of Siemens Expo Program Center

"An excellent Constructor of a Socialist Course with Chinese Characteristics", "Outstanding Talent and Contributor of Yangpu Knowledge and Innovation-based District", these honorable titles belong to the interviewee -- Mr. Wu Yuhua, General Manager of Siemens Expo Program Center and Vice President of Siemens China. But when we would like to learn more about these interesting honors, our interviewee goes directly to the Expo topic, which obviously is what he cares most for now and future.

Long History of Cooperation

Mr. Wu said: "The cooperation between Siemens and World Expo dates back to the very first London Expo in 1851, namely the 'Great Exhibition of the Works of Industry of All Nations'." Mid Nineteenth Century was the era of social transition in UK. Trains and steamboats replaced carriages and sailboats. Plants and chimneys were everywhere. Siemens at that time was only four years old. The company committed itself to industrial modernization. Siemens at that time contributed the most innovative alarm ring, chemical signal telegram, and other technologies and products to the first World Expo. The company therefore received the supreme prize of the World Expo -- "Council Medal".

The successful participation of Siemens at the London Expo kicked off a long-term partnership between Siemens and World Expo. From 1851 to 2007, during the time of 156 years, Siemens provided support and services to sixteen World Expositions. As the Information and transportation partner for Hannover EXPO 2000, Siemens sponsored Shanghai Municipal Government to showcase the city's sustainable development vision from 2030 -- 2070 in the "21st Century" theme area, which attracted over five million visitors.

Win-win Platform

Speaking of Expo 2010 Shanghai China, Wu Yuhua, who was born in Shanghai and was sent to Europe for study, has a somewhat special sense of intimacy. "I myself am a enthusiastic advocate and promoter of Expo 2010." He smiles while showing us his golden tie with crispy print of Expo 2010 logos.

According to Mr. Wu, Siemens started to support Shanghai for its bid to host Expo 2010 early in 2001. In July 24 2006, Siemens officially announced its establishment of "Siemens Expo Program Center". And Mr. Wu Yuhua was appointed as the General Manager. "Perhaps it is pure coincidence, when I was assigned back to Siemens China to establish the Siemens east China's business strategy and government relation, EXPO bureau was the very first government office I visited. And besides, my office phone extension is 2010. That was a clear indication for my future goal. As a Siemens employee born in Shanghai, I share the responsibility to help establish a win-win partnership between Siemens and Expo Shanghai."

Mr. Wu tells us that Siemens is the first multi-national company to establish a special organization, the Siemens Expo Program Center (SEPC), as dedicated organization to support Shanghai with respect to all EXPO 2010 preparations. It will play a major role in combining the company's global resources, comprehensive expertise and proven technology solutions to place Siemens as an experienced solution and technology partner for the World Expo 2010. Meanwhile, the organization will help to fully exploit the local market to achieve Siemens ambitious profitable growth targets worldwide.

New Chapter of Cooperation

On May 19th this year, Siemens officially became the very first multinational company to independently become Global Partner of Expo 2010. As the head of SEPC, Mr. Wu moderated the signing ceremony which was attended by Dr. Klaus Wucherer, Member of the Corporate Executive Committee of Siemens AG and Dr. Richard Hausmann, CEO of Siemens China. When he spoke of the issue, Mr. Wu could not withhold his excitement: "This is a milestone, and is a perfect win-win example between Siemens and Expo Bureau, as well as the successful cooperation between Siemens China and Siemens AG. Great success as it is, we will face even more challenging and complex tasks in future. We are well prepared take down-to-earth steps and provide perfect support to make Expo 2010 a grand success."

Wu Yuhua explained to the reporter that, as the Global Partner of Expo 2010 Shanghai China, Siemens is willing and interested to provide advanced technologies, solutions, high quality products and services particularly in the areas of rail transportation, building technology and healthcare.

-- Railway Transportation: The railway transportation will handle 50% of the traffic for 70 million visitors during Expo 2010. A fast and convenient urban railway transportation is vitally important for the success of Expo 2010. Siemens offers outstanding technologies and innovative solutions in the fields of maglev, metro, light rail, and other intelligent urban transportation areas. The integrated turn-key solution will help to greatly upgrade Shanghai’s transportation systems.

-- Building Technologies: One key feature of Siemens building technology is environmental care and energy saving. The to-be-completed Wenyuan Building in Tongji University adopted Siemens advanced building technologies and will become a demonstrative project for the realization of an Eco-World Expo 2010. Siemens is very glad to provide innovative building technologies to the pavilions and buildings in Expo Park.

-- Healthcare: Healthcare is indispensable part to ensure a safe and smooth Expo 2010. Siemens advanced medical equipments and diagnosis systems will enable conceptual and technological healthcare support for Expo 2010, lively help to depict the theme of "Better City, Better Life".

May 19th 2007 is a memorable day when Siemens became a family member of Expo 2010 Shanghai China. Over 470,000 Siemens employees in more than 190 nations and regions will act as ambassadors to promote Expo 2010. As a good corporate citizen, Siemens is fully committed to help presenting a "successful, exciting, and unforgettable" Expo 2010, while making significant contributions to the improvement of Shanghai's infrastructure and people's living standard.