This winter is some "special" for marketing of Expo Shanghai 2010. In such a short period of more than ten days from 10th to 26th in December of 2007, Coca--Cola, the State Grid and PICC successively signed agreements for becoming the global partner of World Expo 2010 Shanghai. According to the agreement, these three enterprises will provide services in terms of beverages, power supply and insurance for the Expo Shanghai.

The marketing plan of Expo Shanghai was launched in March 2006 and currently ten global partners have been secured, including China Eastern Airlines, China Mobile, China Telecom, the Bank of Communications, Shanghai Automotive Industry Corporation Group and General Motors, Siemens, Coca--Cola, the State Grid and PICC. Being sponsors of the highest rank, the global partners will not only be entitled to enjoy the sponsor benefits all over the world but also become an integral part of the organization system for Expo Shanghai. These enterprises are participants, supporters and communicators of Expo Shanghai by providing supports regarding technologies, products, services and experiences, and undertake this glorious mission of hosting the World Expo successfully together with the organizers of Expo Shanghai.

The enterprises entering into the global partnership agreement at this time have expressed in succession that, the Expo Shanghai is a great event with the theme of "Better City, Better Life" creating a huge platform for them to display their competence and capability. All their employees are also encouraged. The cooperation with the Expo Shanghai is a great opportunity for them to develop further, honor the corporate citizen responsibility and contribute to the construction of a better community environment.